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Experimentation key concepts & best practices
In this post we will outline some good experimentation practices that can get you from 0 experiments per week to a consistent flow of...
Nick Gavriil
Jul 5, 20245 min read
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Metrics Minimalism: 2 metrics is all you need
A world where people would focus on just two metrics.
Nick Gavriil
Mar 31, 20242 min read
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Leveraging Causal Graphs for Marketing Optimization
Harnessing the power of causal analysis can transform marketing from a game of guesswork to a science of precision, unlocking new levels of
Nick Gavriil
Mar 31, 20244 min read
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Measuring price elasticity
Introduction To grasp the concept of price elasticity of demand, it's crucial to first comprehend consumer demand. At its core, demand...
dimitrellospanos
Mar 31, 20246 min read
13 views


Introduction to Causal Inference
When the solution is worse than the problem itself Consider a Telecommunications Company, A. When Company A reduced its subscription...
dimitrellospanos
Mar 31, 20245 min read
14 views
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